How we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patterns — by Cuong Duong and Naomi Stuart At Canva, our mission is to empower everyone to design anything. Over the years, the definition of “anything” has expanded: from social media material, resumes, and cards, to infographics, presentations, print, and video. Canva’s user base is also diverse, with widely varying needs and…